Presentation: Get More Traction for Your Product Using Jobs-To-Be-Done
Given April 7, 2017 at Invest Ottawa, by Pascal Laliberté.
Here are some shareable slides (with more explanation):
- Competing Against Luck by Clayton Christensen. The audiobook is great.
- Intercom on Jobs-To-Be-Done by Intercom (free with email sign-up)
Course on conducting interviews
The Re-Wired Group offers a good course on conducting Jobs-To-Be-Done Interviews with your buyers.
Video from Highrise CEO Nate Kontny
Highrise CEO Nate Kontny explains the jobs they found out after interviewing their buyers.
How I can help
To find out what jobs your existing buyers are hiring your product for, here’s one way to do it. We find 10 people who recently bought your product, we find out if they’re a good match to be interviewed.
Each interview is about 50 minutes long, and we ask the buyer to recount the story of the purchase. We then analyze the findings, and come up with a plan to test some changes in the product’s marketing.
Want to feel what it’s like to be interviewed? Let me interview you on a purchase you made recently.
Hope this helps,